Jason Goldberg has quite a resume: a member of the National Retail Federation’s digital advisory board, Guest lecturer at the Kellogg School of Management at Northwestern University, chief eCommerce strategy officer at Publicis Group, a marketing agency holding company with hundreds of agencies, and much more. But his roots are in eCommerce. In fact, he was one of the pioneers in this industry and continues to innovate top strategies used by online retailers and marketers today.  As a thought leader, he keeps an eye on all things digital marketing, media, and more.  He says a lot has changed over the years in eCommerce… but a lot has stayed the same too… as far as what attracts customers and what makes them buy, as well as how to make sure your online business scales up and increases profits in a sustainable way. We talk about that, as well as… 
The biggest challenge to eCommerce conversions today – and how to overcome them
What the “mobile gap” is and a strategy to bridge it
How the fields in your checkout process could be sabotaging conversions 
The first two ways to improve your site to boost conversions
And more