Collin Holmes’ marketing journey started at the local level and today, he’s still working locally, but at a much larger scale. Collin is the CEO of Chatmeter, which offers an all-in-one SEO platform to help local businesses succeed in building brand recognition and engaging with customers quickly and efficiently. When you think SEO, you probably think keywords and when you think customer engagement, you probably think about social media or Yelp reviews. But it’s so much more than that. And when you do it correctly at the local level, there is a world of opportunity available to you. Collin explains all of that and more on this episode of Marketing Trends.  3 Takeaways: The expectation of the consumer has changed today — they are looking to engage and if you don’t they may go somewhere else Voice is shifting the way people are searching and that creates a new environment for businesses to adapt to and optimize for Communication with customers is more important now than ever, so even in tough times like now, you have to make sure to keep those lines of communication open --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.