The Impact for Recruiting and Brand by Building Authentic Awareness on Social w/ Derek Lakin (Meta)

Leadership Using Employee Advocacy And Seeing The Value Of Social Media: What is the combined reach of your employees on social media, compared to your company page? Chances are many multiples larger. Colt Technology Services for example – their people have upwards of 2.5 million followers, compared to 300,000 followers... by Social At Scale

27 min listen

Individuals Driving Brand On Social And How B2C Can Learn From B2B Success: Two social media experts are better than one. Today's episode of Social At Scale is a special symposium conversation featuring colleagues Sabrina Barekzai and Linden Findlater. Tune in to hear their observations and successes of using employee... by Social At Scale

32 min listen

The Long Term Value Of Partnerships And Social Selling: Partnerships are like a minibusiness inside of a business. There is so much opportunity for growth by introducing clients to each other, building better integrations informed by shared users. The horizon of possibilities for developing business... by Social At Scale

26 min listen

Three Reasons Top Companies Are Leaning Into Employee Advocacy NOW: Awareness, awareness, awareness. This is what we're hearing from our clients who want to build top of funnel presence. But what's the best way to do this when budgets are tight? You know the answer: your people! Check out today's episode of Social At... by Social At Scale

8 min listen

What Are Companies Investing In To Drive Growth In 2023?: Where are companies investing to drive growth in 2023, specifically for Marketing and Sales? In this episode of *Social At Scale* CEO and Co-Founder Cameron Brain covers four main takeaways for how to leverage employee networks and executives on... by Social At Scale

9 min listen

Employee Advocacy And Employer Branding – Bigger Audience More ROI: We all got a decent grip on content production, but what about distribution? In this episode of Social At Scale CEO and Co-Founder Cameron Brain talks about how EveryoneSocial solves the latter half of that equation: distribution. The bigger your... by Social At Scale

23 min listen

How NTT DATA Services Leverages Employee Advocacy Globally For International Brand Awareness: In today's episode of Social At Scale host and CEO Cameron Brain talks with Grant Byington, Corporate Communications Advisor at NTT DATA. Building brand global awareness with an international company, both here in North American and abroad is no... by Social At Scale

40 min listen

Advocating for Almost Heaven, West Virginia Department of Commerce: Have you ever been to West Virginia? If not, today’s guest on the Social At Scale podcast will tell you why advocacy is a central tool for driving awareness about “Almost Heaven”. Andy Malinoski has been leveraging employee advocacy for almost a... by Social At Scale

35 min listen

Advocacy That Expands Beyond Employees For Brand Growth And Event Registration: Can employee advocacy be used to drive event registrations? YES! This is how Qualtrics did just that for their recent XM event. In today's episode of Social At Scale Savannah Martin discuses how she leveraged the Public Post Page feature of... by Social At Scale

29 min listen

Why The Leader in Conversation Intelligence Invested in Employee Advocacy w/ Sandy Pell at Invoca: What happens when conversation intelligence leverages employee advocacy? Not to mention, when both solution providers are the market leader in their respective space? You’ll want to listen to this episode if you’re hoping to grow your brand into... by Social At Scale

9 min listen

Employer Branding And Social Recruiting Update: What's the current state of employer branding and social recruiting at the world's top high growth companies? In today's episode of Social At Scale host and CEO Cameron Brain shares the inside scoop on how companies are hiring and maintaining market... by Social At Scale

12 min listen

Whats Really Happening With Hiring And How To Get Ahead Right Now: What we see in the news about how companies are hiring right now is not what many C-suite executives are actually doing. What's really going on with recruiting right now? In today's episode of Social At Scale our host Cameron has a few observations on... by Social At Scale

4 min listen

Employee Advocacy Success For Marketing And Comms At Sisu w/ Tamara John: Want to hear how employee advocacy drove upwards of 325x ROI compared to the reach of paid ads? Tune in to this episode of Social At Scale with Tamara John the Director of Marketing & Comms at Sisu. Tamara explains why they chose EveryoneSocial and... by Social At Scale

40 min listen

How Personal and Employer Branding Drives Recruitment Marketing w/ Maasa Walker: In today's episode of Social At Scale the amazing Maasa Walker opens up with a genuine mindshare about how her experiences as a recruiter significantly affect her success as an employer brand manager. Looking to scale your business and drive... by Social At Scale

30 min listen

Meta Leading By Example With Recruitment Marketing On Social w/ Camille Richardson: Welcome to Social At Scale hosted by Cameron Brain, CEO and Co-Founder of EveryoneSocial. Today's episode is all about recruitment marketing and employer brand, featuring Camille Rechardson the Global Employer Brand Leader at Meta. Learn how... by Social At Scale

37 min listen

Users Are Every Social Network's Number-One Priority: Before we check out for the weekend, definitely tune in to this Friday release of Social At Scale perfectly scaled down for an end of the week mindshare. Cameron succinctly explains why users – and not brands – are what drive ROI for any social... by Social At Scale

5 min listen

Social Recruiting in Brazil and Latin America w/ Fernanda Martins: In today’s episode of Social At Scale, Fernanda Martins a Senior Recruiter from Amazon talks to Cameron about recruiting in Brazil and social media best practices in LATAM. Looking to scale your business and drive authentic ROI? Better enable... by Social At Scale

26 min listen

Getting New Customers, Attracting and Retaining Top Talent w/ Jed Ayres: Two socially savvy CEOs sit down in this episode of Social At Scale to compare notes on how employee advocacy addresses some of the biggest challenges companies face right now. Getting new customers, attracting new talent, and retaining employees are... by Social At Scale

42 min listen

Sales Leadership and Recruiting is Totally Social Now w/ Thomas Benning: In today’s episode of Social At Scale, Sales Manager at Highspot Thomas Benning, chats with Cameron to discuss how to sales should be using social media, building his personal brand, and the value of sales teams sharing content to attract top... by Social At Scale

29 min listen

Where Does Advocacy Rank Amongst Your Investments and Priorities? w/ Jeff Aboud: In today’s episode of Social At Scale, VP of Marketing at ActiveState Jeff Aboud sits down with Cameron to discuss how to diversify and maintain an adaptive advantage in marketing. Looking to scale your business and drive authentic ROI? Better... by Social At Scale

26 min listen

What Really Makes An Influencer Now? w/ Rand Fishkin: On this episode, Cameron chatted with Rand Fishkin, Co-founder and CEO of Sparktoro and founder of Moz. They discuss marketing today and how it's changed, social media, the term "influencer," and more. Looking to scale your business and drive... by Social At Scale

51 min listen

What is Sales Without Social Media? w/ Mary Shea: In this episode, Cameron chatted with Outreach's VP of Global Innovation, Mary Shea, about the value of social media for sales teams, where social selling is headed, and much more. Looking to scale your business and drive authentic ROI? Better enable... by Social At Scale

32 min listen

How Does Social Media Factor Into Your Profession? w/ Paul Copley: Paul Copley is currently the Senior Talent Acquisition Partner at Coupa and he’s seen firsthand how building a social presence accelerates hiring and careers. In this episode Paul and Cameron explore why building employer brand on social media is... by Social At Scale

14 min listen

Why It's Important to Trust Your People: Trusting your people is key to successful employee advocacy. And EveryoneSocial's top clients that deliver the best results, all focus on complete trust of their employees to share and post on social media. Looking to scale your business and... by Social At Scale

8 min listen

What is an Employee Influencer?: What is an employee influencer? And can any employee be an influencer today? Here's everything you need to know. And no, influencer doesn't have to be a dirty word! Looking to scale your business and drive authentic ROI? Better enable employees... by Social At Scale

6 min listen

Top Employee Social Post Examples From Our Customers: In this episode, Cameron chats through a few social post examples from employees' of current customers. You'll find a big mix of content types, yet each delivering value and results. Listen in! Looking to scale your business and drive... by Social At Scale

10 min listen

Recurring Themes of Three CMOs: After having recent (and separate) conversations with three CMOs, a few recurring themes came to light. Here's what Cameron has learned and what this means for marketing and sales teams going forward. Looking to scale your business and drive... by Social At Scale

5 min listen

Sharing Job Postings to Social Media: While it is good to mix in various content types around open jobs and what it's like to work at your company, it also doesn't need to be overly complicated. The data we have shows that general job listing shares still attract plenty of attention and... by Social At Scale

6 min listen

In Support of User-Generated Content: In this shorter episode, Cameron explores user-generated content and how impactful it can be for your social programs and brand awareness. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on... by Social At Scale

6 min listen

The Keys to Effective Employer Brand w/ Bryan Chaney: Bryan Chaney is a leader in the employer brand and recruiting space. He currently runs employer brand at Workrise and is the co-founder of the Talent Brand Alliance. Tune in as Cameron and Bryan chat all things employer brand today, where the industry... by Social At Scale

34 min listen

Discover this podcast and so much more

The Impact for Recruiting and Brand by Building Authentic Awareness on Social w/ Derek Lakin (Meta)

The Impact for Recruiting and Brand by Building Authentic Awareness on Social w/ Derek Lakin (Meta)

Description

Titles in the series (93)

More Episodes from Social At Scale

Related podcast episodes