Have you ever been to West Virginia? If not, today’s guest on the Social At Scale podcast will tell you why advocacy is a central tool for driving awareness about “Almost Heaven”. Andy Malinoski has been leveraging employee advocacy for almost a decade to make sure the most authentic and relevant content about West Virginia is reaching the audiences he wants to engage with. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com