What is the combined reach of your employees on social media, compared to your company page? Chances are many multiples larger. Colt Technology Services for example – their people have upwards of 2.5 million followers, compared to 300,000 followers for the official brand handle. Today's episode of Social At Scale features Jake Potter, Head of Social at Colt discussing all the ways in which B2B and B2C brands benefit from activating their employees as "mini influencers".  Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com