37 min listen
Ep. 161 - Say No To Jargon: How Internal Communication Aids External Success | Daniel Bulteel, TikTok
Ep. 161 - Say No To Jargon: How Internal Communication Aids External Success | Daniel Bulteel, TikTok
ratings:
Length:
24 minutes
Released:
Nov 15, 2021
Format:
Podcast episode
Description
Marketers like to lean on industry jargon, but this only complicates the message for your audience and your team. For TikTok, eradicating jargon around the office is just one way improving internal comms has bolstered its external content. In this episode, we’re joined by TikTok’s global head of social media marketing, Daniel Bulteel, previously of Adidas and WPP. We discuss how TikTok’s marketing team has to be the best on the platform, how to trade traditional objectives for a principle-based output, and the danger of creating a strategic playbook. Got a question or suggestion for Social Minds? Get in touch at social.minds@socialchain.com
Released:
Nov 15, 2021
Format:
Podcast episode
Titles in the series (100)
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