Has Instagram left itself vulnerable to vertical-first competitors? In episode 040 of Social Minds: Breaking Social, Theo and Eve are back to translate the biggest social media stories to break in May. We discuss Facebook’s latest algorithm update and its effect on publishers, and share the first-look reaction from our own Pages; Twitter’s update which places emphasis on direct messages, as a wider shift towards private sharing continues; Snapchat’s recent licensing deals, which put music front and centre of the platform; and what brands should make of IGTV now after Instagram wobbles, surrendering to creators and sacrificing the USP of its long-form experiment.