Jayzen is excited to welcome Bill Imada to the show. He is the co-founder, chairman and chief connectivity officer of IW Group. He has spent decades helping brands understand multicultural markets and being the official “connector of dots,” bringing people together for the greater good.
Having a diverse network is key to leading with your brand and getting that next career breakthrough. The truth is that when you see a position posted, there is likely already a pool of candidates interviewing for the job because they have been identified through their networks and were top of mind to the team hiring - all before it landed on your social feed or inbox. Self-similarity principle tells us we often gravitate to those who are most like us - those that look like us, think like us, and even do the same type of job as us. The key to a powerful network is fostering as much diversity of thought, talent and background in your connections, people that you can rely on for unique and diverse perspectives, ideas and skill sets.
Bill Imada is a SuperConnector! His areas of expertise include marketing, advertising, public relations, cross-cultural communications, crisis management, training and development, and community relations. He is a huge believer in civic engagement and civil discourse and has co-founded four different national organizations. He prides himself on also being a serial entrepreneur, angel investor, and problem solver who strives to be intentional in making our world a better place for all.
Guest Bio
Bill Imada is the Chairman and Chief Connectivity Officer of IW Group, a full-service communication, advertising, and marketing agency specializing in the multicultural and multi generational markets. For three decades, Bill and his team have served some of the top global and regional companies, including Bank of the West/PNB Paribas, Coca-Cola, Lexus, McDonald’s, Netflix, Northwestern Mutual, Walmart, Walt Disney, Warner Bros, Wells Fargo, Westfield, and many others. Bill’s areas of expertise include community relations, crisis communications, cross-cultural training, and media training.
Bill is active in the community and serves on ten nonprofit boards and advisory councils, including the Advertising Educational Foundation, Center for Asian American Media, Nielsen External Advisory Council, PBS Foundation, and the University of Southern California PR Advisory Council.
Bill co-founded the National Millennial and Gen Z Community, an association devoted to helping companies and organizations connect with young-adult consumers.
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