Welcome to Week 4 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process.Step Four: Keep Up Your ImageNow that you have created your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel the layers back. Imagine that you are on a reality show. We have had a film crew follow you all last week. We are playing the tape back and watching. What are the things that we would see do? What would we hear you say and how would you say it? What are the things you do that we would label as your brand attributes? Ultimately, leading with your brand is about observable actions and behaviors that you must demonstrate every day. Document a list of these behaviors and start emulating them in a consciously, competent way.Great brands think about their brand filter. Create your formula that determines the way that you dress, the way that you maintain your office space, and most importantly, the way you create your signature projects. No matter how boring a project or task you’ve been given, you can do it in a way that brings your brand attributes to life and really promotes you.Jayzen is excited to welcome Daphne Kwok to the show.  Her work as the Vice President of Diversity, Equity & Inclusion for Asian American & Pacific Islander Audience Strategy at AARP empowers Asian Americans & Pacific Islanders (AAPIs) to choose how they live as they age.  Previously, Ms. Kwok was appointed by President Barack Obama in 2010 to chair his Advisory Commission on Asian Americans and Pacific Islanders. Guest BioDaphne KwokVice President, Diversity, Equity & Inclusion, Asian American &Pacific Islander Audience StrategyAARPDaphne Kwok is the Vice President of Diversity, Equity & Inclusion for Asian American & Pacific Islander Audience Strategy at AARP.  Her work empowers Asian Americans & Pacific Islanders (AAPIs) to choose how they live as they age.  She brings to AARP her experience as a “leader of leaders” through her community service in promoting and empowering the AAPI community.  Ms. Kwok was appointed by President Barack Obama in 2010 to chair his Advisory Commission on Asian Americans and Pacific Islanders. The Commission served as the “eyes and ears” of the community advising the President and the federal government about the issues impacting the AAPI community.  As Chair, Ms. Kwok met with AAPI communities throughout the country, connecting them to regional federal agency representatives.  This opened an opportunity for the agencies to learn about these communities and to acquaint them with their programs and services.   Ms. Kwok concluded her term as chair in May 2014 but continued as a commissioner until February 2017.Previously, Ms. Kwok was Executive Director of Asians & Pacific Islanders with Disabilities of California.  She was also the Executive Director of the Angel Island Immigration Station Foundation in San Francisco.  For 11 years, she was the Executive Director of the Organization of Chinese Americans (OCA), a national membership based civil rights organization, where she addressed:  hate crimes, campaign finance, immigration, Census 2000, English-only, and affirmative action.  She was the first elected Chair of the National Council of Asian Pacific Americans, a network of national APA organizations.  She also served as Executive Director of the Asian Pacific American Institute for Congressional Studies.  Daphne is a 1984 graduate of Wesleyan University.Links To learn more about Lead With Your Brand and the Career Breakthrough Mentoring