How Do I Justify Creating Content on Social Media for Leadership Teams?

FromSocial At Scale

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How Do I Justify Creating Content on Social Media for Leadership Teams?

FromSocial At Scale

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Length:

14 minutes

Released:

Mar 24, 2022

Format:

Podcast episode

Description

Creating and sharing content on social media can drive big results for your personal brand and for your employer. But how do you convince leadership and managers that it's a valuable use of time?

Released:

Mar 24, 2022

Format:

Podcast episode

Titles in the series (93)

Welcome to the Social at Scale podcast (formerly Engagement Drivers). Host Cameron Brain shares unique strategies and interviews industry experts in high-growth companies about the value of scaling social media in the workplace today. Presented by EveryoneSocial.com. #SocialAtScale

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Telling the Brand Story w/ Leah Contino (McCormick & Company): On this episode, joins to discuss how storytelling is at the heart of digital marketing success for brands. You'll learn how Leah's background as a journalist informs her strategy as a marketer, what the biggest challenge is for content... by Social At Scale
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Capturing Attention on LinkedIn w/ Kevin Olivieri (Scratchpad): On this episode, , Product Marketing and Storytelling at , shares about growing engagement on LinkedIn and the lessons he learned from his viral job search campaign. You'll learn what inspired him to take this creative approach to get hired, why... by Social At Scale
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Gamification Tips to Increase User Engagement (w/ Chris Hecklinger): , Strategic Customer Success leader at , shares his expertise on how companies use gamification and leaderboard features to encourage usage and activity on the EveryoneSocial platform. You'll learn why leaderboards are effective for motivating both... by Social At Scale
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Winning Strategies for Social Recruiting (w/ Sheba Lasley): Head of People and Talent Acquisition at , joins to share insights on social recruiting. You'll learn the strategies that work on social media for hiring and how engagement with brands can lead to new career opportunities for talent. ... by Social At Scale
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Creating A Powerhouse Employee Advocacy Program From Scratch W/ Angela Duggan (Teradata): Chris Hecklinger, EveryoneSocial’s Head of Strategic Client Success, leads a conversation with Angela Duggan of Teradata about how the company built a strong employee advocacy program from scratch. You’ll get insights to how Teradata did it, what... by Social At Scale
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Why Personal Branding Matters (w/ Kaitlyn Riddle): , Social Media Lead at , joins Courtney Morrison to discuss personal brands and why they're so important. You'll learn what personal brands are - and what they aren't! -, how employee advocacy helps people build them, and the first step for developing... by Social At Scale
16 min listen
How Can Companies Support Employee Personal Brands?: Often, when you hear the term “influencer marketing,” you think of celebrities or people with millions of followers. Yes, these are influencers, but the truth is that everyone has their own set of skills, views, and insights. That’s... by Social At Scale
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Employee Advocacy Week: The Social Event of the Year w/Todd Kunsman: The Director of Marketing at EveryoneSocial, Todd Kunsman joins us to discuss Employee Advocacy Week. You’ll hear about our first ever free online event taking place in September and the caliber of keynote speakers we have set. Learn more about... by Social At Scale
9 min listen
Paid Advertising vs. Employee Advocacy w/ Todd Kunsman: , Director of Marketing at , shares his expertise on how paid advertising and employee advocacy compare as marketing strategies. Is one better than the other? You'll hear examples of companies that are using both and the results they've seen. ... by Social At Scale
12 min listen
Why You Should Invest in a Brand Ambassador Program w/ Caitlin Ganet (AMA): On this episode, , Social Media & Community Engagement at the American Medical Association, joins to share advice on developing brand ambassador programs. You'll learn how to harness the energy of your most enthusiastic members and use... by Social At Scale
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How to Boost Social Media Engagement from Employees: Learn why employees are a business's secret weapon for driving social media engagement. This overview explains how to get teams more involved in content creation and the benefits of using an employee advocacy platform. Want to learn more about... by Social At Scale
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Tiana Noveen (Unity): Measuring the Business Impact of Employee Advocacy: , B2B Digital Marketing & Social Media Manager at , joins to share her tips for building a successful employee advocacy program and using data to measure business impact. You'll learn about the tools, data points, and incentives Tiana uses to... by Social At Scale
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Mark Bilotta (OutSystems): The Biggest Mistake Marketers Make on Social Media: , Social Media and Communications Manager at , shares his thoughts on the biggest challenge social media marketers face today: talking at vs. talking with your audience. You'll learn why companies are stuck having one-sided conversations, how to get... by Social At Scale
11 min listen
How to Grow Your Personal Brand on LinkedIn w/ Filippo Piras: , Head of Growth at SHIELD, joins Courtney Morrison for a super helpful episode for content creators and people that care about their careers. We talk about how to drive engagement and grow personal brands on LinkedIn and beyond! You'll also hear how... by Social At Scale
20 min listen
Jamie Rutter (United Airlines): The Power of Social Media Training: , Manager of Social Media Governance, Education, and Employee Advocacy at United Airlines, talks with about the many benefits of social media training at work. You'll learn what social media governance really is and how United Airlines harnesses... by Social At Scale
9 min listen
The Perks of Audio Engagement w/ Emily Zaccardi (hollarhype): When’s the best time to post on social media? There is no right answer. Because it’s when your audience needs support and help the most. And that changes every day - people have different needs at different times. On this episode of Engagement... by Social At Scale
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How Qualtrics Builds Brand Authenticity Through Gamification w/ Savannah Martin: Savannah Martin joins us in our latest episode of Engagement Drivers with the CEO of EveryoneSocial, Cameron Brain. Savannah has great experience in social media and is currently the Social Media Specialist at Qualtrics. Savannah also has a passion... by Social At Scale
28 min listen
Perking Up for Engagement & Inclusivity w/ Amy Spurling (Compt): On this episode, CEO of Compt joins to share what companies can do to improve employee engagement. You'll hear how companies use personalized and flexible employee perks to see results. Amy also shares some of the pitfalls to avoid when... by Social At Scale
12 min listen
The Keys to Talent Brand Success w/ Shaunda Zilich (Qualtrics): On this episode, Qualtrics' Global People Brand and Strategy Leader joins to share how to develop a successful talent brand strategy. You'll learn the 3 pillars for a strong talent brand and how Qualtrics encourages team members to find and... by Social At Scale
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Why Encouraging Attorneys to Share on Social Matters w/ Katie Briel: Katie Briel joins us in our latest episode of Engagement Drivers with the CEO of EveryoneSocial, Cameron Brain. Katie has experience in Digital marketing which has given her great attention to employee advocacy for marketing. You'll hear about how WBD... by Social At Scale
21 min listen
How to Amplify Social Selling with Employee Advocacy (w/ Stephanie Wisdom): On this episode, social marketing expert joins to share her wisdom on how to use employee advocacy to make social selling easy. You'll learn how companies use EveryoneSocial to expand their social reach to over 2 million, increase employee... by Social At Scale
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How to Engage Your Network w/ Marissa King: , Author of and Professor of Organizational Behavior at the , shares insights from her research on social networks and the impact they have on our lives. You'll learn about the 3 main network types, how the pandemic impacted our connections,... by Social At Scale
14 min listen
LinkedIn Company Pages and LinkedIn Elevate: EveryoneSocial's Director of Marketing, Todd Kunsman hosts our latest episode of Engagement Drivers to discuss the pros and cons of LinkedIn company pages for employee advocacy. LinkedIn Elevate was an advocacy solution that was shut down recently... by Social At Scale
14 min listen
Getting People Involved in Employer Branding Content: Want your people to tell their social networks how much they enjoy working for your company? Listen on for surefire ways to get them creating, sharing, and engaging with content to impact recruiting and retention efforts. by Social At Scale
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Choosing the Right Channels & Content Strategy w/ Danielle Stapleton (National Instruments): , Global Social Media Program Manager for , joins to share insights on how to choose the right channels and content strategy to grow engagement. You'll hear why knowing your audience is so important, how to build a matrix to determine which... by Social At Scale
14 min listen
Building Engaging Communities w/ Jared Robin (RevGenius): Jared Robin joins us in our latest episode of Engagement Drivers with the Director of Marketing, Todd Kunsman. Jared is the co-founder of RevGenius. In this episode, the discussion revolves around how Jared and his team built a vibrant community... by Social At Scale
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How to Strengthen Diversity & Inclusion Efforts w/ Marketing EDGE: On this episode, Marketing EDGE's , CEO & President, and , SVP of Program Development, discuss the steps teams can take to make marketing more diverse and inclusive. You'll learn why DEI initiatives ultimately make marketing better and how... by Social At Scale
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How To Build A Social Evangelist Program for Your Employees w/ Sweet Fish Media: EveryoneSocial’s Director of Marketing, Todd Kunsman, chats with Emily DiBrito and Dan Sanchez of Sweet Fish Media about the power of a social evangelist program. You’ll get insights into what it means to be a social evangelist, how Sweet... by Social At Scale
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You Gotta Be Real - Vulnerability, Progression, Opportunity w/ Jenny Newman (Dell): Featuring Jenny Newman from Dell by Social At Scale
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Inside EveryoneSocial w/ Chris Reese, Expert of Sales: In our new series Inside EveryoneSocial, The VP of Sales at EveryoneSocial or should I say the EveryoneSocial DJ, Chris Reese joins us to discuss his path to EveryoneSocial. Chris is very dedicated to the work that he does and is very determined to... by Social At Scale
12 min listen

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How Do I Justify Creating Content on Social Media for Leadership Teams?

How Do I Justify Creating Content on Social Media for Leadership Teams?

Description

Titles in the series (93)

More Episodes from Social At Scale

Related podcast episodes