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How Qualtrics Builds Brand Authenticity Through Gamification w/ Savannah Martin

How Qualtrics Builds Brand Authenticity Through Gamification w/ Savannah Martin

FromSocial At Scale


How Qualtrics Builds Brand Authenticity Through Gamification w/ Savannah Martin

FromSocial At Scale

ratings:
Length:
28 minutes
Released:
Sep 10, 2021
Format:
Podcast episode

Description

Savannah Martin joins us in our latest episode of Engagement Drivers with the CEO of EveryoneSocial, Cameron Brain. Savannah has great experience in social media and is currently the Social Media Specialist at Qualtrics. Savannah also has a passion for helping customers build obsession-worthy brand and company experiences.  In this episode, the discussion revolves around the gamification and leaderboard feature that Qualtrics utilized to get their employees involved in social. Qualtrics is focused on making sure they have an exceptional company brand and a strong talent brand. Their employee advocacy objective is to ensure they can build their employees into thought leaders while building the Qualtrics brand and authenticity through social media while using gamification. For more information about EveryoneSocial click here
Released:
Sep 10, 2021
Format:
Podcast episode

Titles in the series (93)

Welcome to the Social at Scale podcast (formerly Engagement Drivers). Host Cameron Brain shares unique strategies and interviews industry experts in high-growth companies about the value of scaling social media in the workplace today. Presented by EveryoneSocial.com. #SocialAtScale