Explore the future of consulting with PwC's Vice Chair and Chief Products and Technology Officer, Joe Atkinson, on CXOTalk episode 821. Dive into the strategic investment of over $1 billion in generative AI, its impact on enterprise scaling, and the evolution of consulting services. Gain practical insights on integrating generative AI with human expertise for superior business outcomes.? Stay Connected:? *Read transcript on CXOTalk site:* https://www.cxotalk.com/episode/the-generative-ai-rocket-ship-practical-advice-from-pwc? *Subscribe:* newsletter.cxotalk.com? *LinkedIn:* www.linkedin.com/company/cxotalk? *Twitter:* twitter.com/cxotalk?Subscribe and turn on notifications to catch the latest episodes of CXOTalk!