Our guest today is Alexander Petersen. He is a McKinsey alum and a successful entrepreneur, having started a pet care business called Wagly. After starting Wagly, he was able to attract private equity funding to grow the company and hire a strong full time leadership team. He is now the owner of a boutique consulting firm focused on animal health, which I learned in this episode is a $50 billion dollar industry. Alexander has built a thriving firm by tightly focusing on an industry where he’s been able to get to know all the top players and build lasting relationships that continue on beyond individual projects. You can learn more about his practice at www.danashift.com