Having a strong presence on social media isn't just about physical structures, but about creating genuine connections that set the groundwork for success in the digital era. In this episode, we have Emma Tessler, founder of Ninety Five Media, reveal the construction CEO’s guide to building a strong social media foundation. Discover why diversifying your social media team, including field personnel, is crucial for authentic engagement. She also discusses how storytelling can set your construction brand apart and foster trust with your audience. Emma highlights the importance of crafting a diverse range of content buckets, promoting in multiple media forms, and more. Tune in now and learn how to maximize your presence!   Buy Eric's Book: Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies - https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/    Need an Executive Coach? Book in 10 Minutes to chat about how Eric can help: https://10minuteswitheric.youcanbook.me   Ninety Five Media: https://ninetyfivemedia.co/ Instagram: https://www.instagram.com/ninety.five.media/ LinkedIn: https://www.linkedin.com/in/emmatessler/ Podcast: https://podcasts.apple.com/us/podcast/stop-scrolling-start-scaling-podcast/id1635151196 Learn how to create content that converts: https://ninety-five-media.mykajabi.com/mym