SMMS #252 - We've all heard the following advice... "if you want to succeed on social media then you just have to be yourself". This is because "being yourself" means you're being your true, authentic self. Although on the surface level this is largely true, many don't understand why this is actually the case, and where and when you should choose to be authentic!
That's why in today's episode of Social Media Marketing School, I want to discuss the importance of brand authenticity on social media. I'm not simply going to tell you to just be yourself. I'm going to explain why being authentic on social media is so important and how this is going to align with your long term brand strategy.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you truly understand the importance of brand authenticity on social media and can implement the strategies discussed to help your brand grow and succeed on whatever social media platform you may be using.
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