SMMS #010 – On today’s episode of Social Media Marketing School, I am going to be talking about how polls on Instagram and LinkedIn can benefit your business.
Polls on Instagram stories aren’t a new feature. However, through my experience, I have found that brands aren’t using them to their full potential.
Polls on LinkedIn are a completely new feature. There is so much potential here as when a new content type is released on a platform, the engagement rates are remarkable. As a business owner, you NEED to be making the most of LinkedIn polls why the potential is there!
In this episode I discuss how polls can:

Uncover audiences’ top goals
Find out the type of content your audiences prefers
Gauge interest in new product or service concepts
Qualify prospects
Discover knowledge gaps
Research emerging trends
Determine audience make-up

I hope this episode was helpful and that you can now go away, implement what I’ve taught, and crush it with Instagram and LinkedIn polls.
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