SMMS #123 - If you are using social media for the same reason as me, it because you want to leverage the audience you build to grow a business. That means the end goal of the content you produce should be to generate inbound leads.
This means that when people consume your content, they are directed further down your sales funnel as they want to purchase your product or service! However, one of the common complaints I receive is that people simply aren't getting inbound leads from the content they produce. This is normally down to one key reason. It's that reason I am going to discuss in this episode of Social Media Marketing School.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can begin generating more inbound leads from your social media content.
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