SMMS #007 - In today's episode of Social Media Marketing School, I am going to going through the basics of advertising on your LinkedIn Business Profile!
We hear so much content on Facebook Ads nowadays (yes, they are brilliant), but I feel this leaves LinkedIn ads often neglected.
In the episode I discuss:

How to create a LinkedIn Business Profile
How to create your LinkedIn ads
The types of LinkedIn ads you can use (LinkedIn matched audiences)
How to split test your ads (so that you're able to create the perfect LinkedIn advertisement campaign)
My favourite types of LinkedIn ads to create

I know this is only a brief introduction to the tool however, for those of you who have never heard of LinkedIn before this is a great place to start.
I hope you enjoy this episode of social media marketing school.
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