SMMS #201 - When many join social media their main goal is to build a substantial following. Now building a following on social media may sound fantastic, however, this following will mean absolutely nothing if you aren't building a brand. Building a brand on social media is what enables you to actually leverage the following you are building, and if you're trying to grow a business that's exactly what you want.
That's why on today's Social Media Marketing School episode I want to share some of the key benefits building a brand on social media enables you to do. A following with a brand behind it is far superior to a following without a brand (even if the latter following is larger!).
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are completely aware of the importance of building a brand on social media to support the following you are building. I hope this enables you to build a following on social media so that you are able to leverage that following in a way you can actually grow your business.
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