In the world of Interior Designer websites, where a single picture can resonate with a thousand words, is copy truly essential? Or is it only a waste of resources?
Yes, your photos should speak volumes. They should speak for themselves. So the question is, do you still need words on your website? Can the pictures alone grab people's attention in just a few minutes?
Today on the podcast, I chat with Masha, an Interior Design Copywriter. She shares the common mistakes interior designers make when writing copy for their websites, and how she writes website copy that connects and sells.
Want to understand why copywriting matters for your interior design business? Listen in as we chat about website messaging (and lead magnets & email too!). We even discuss AI, such as ChatGPT, which proves the importance of a copywriter despite advances in artificial intelligence.
Featured Guest:
Masha Koyen is the Messaging Strategist and Copywriter behind Content Vertical. With over 20 years of professional writing experience, she is your word ninja, specializing in data-driven strategic copy that instantly engages your audience. She's the copywriter behind some kickass websites in the interior design industry.
Her signature REVEAL method, which blends research insights with brand elevation, ensures that your web copy speaks directly to your clients' innermost desires.
Drawing from 14 years of marketing expertise with global giants KPMG and Deloitte, Masha launched Content Vertical in 2019, carving a niche in website copywriting. Her journey was driven by a desire for more family time, making Masha not only a master of words but also of work-life balance.
Why you’ve got to check out today’s episode:

Understand the power of storytelling in interior design copywriting
Assess your existing website copy for mistakes and make the necessary adjustments
Use the REVEAL Framework in crafting your compelling website copy

Check out the show notes >>> How to Write Your Interior Designer’s Website Copy With Masha Koyen

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Your Roadmap to a Career in Interior Design


3 Things I Wish I had known when I Started my Career

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Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...