Samantha Mabe owns a business called Lemon in the Sea, specializing in Squarespace and Kajabi website design for industry experts, health, and wellness professionals.Connect with  Samantha:Website Instagram We discussed the importance of combining website strategy and SEO. 1. Critical steps of optimizing your website:Messaging comes first. Copywriting next.Invest in high quality brand photos BEFORE website design.Implement basic SEO setups to ensure visibility.2. Basic SEO may or may not be included in web designing services. Much of the SEO comes from the website content. Often this is submitted by the clients themselves or written by a copywriter.The main goal of websites Samantha creates: present a professional online space.3. Professional, personalized brand photos can enhance the quality of a website. Use brand photos when possible over generic stock photos.Proper optimization of images can assist in quick loading of webpages.4. Best practices to improve a website's functionality and visibility: Set clear site goals (Set a fundamental goal for the site).  Integrating main goal into every page's design.Track conversions toward goal(s). Utilize SEO and keywords. Create an accommodating user experience. Incorporate a blog for content creation. "Choose Your Own Adventure" section on home page.Keep buttons and menus simple.5. Common business goals for a website:Building an email list.Getting people on sales/consultation calls.Three pillar blog posts.Make sure site map is submitted to Google Search Console.If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest! ?️Brittany’s SEO Basics Checklistbrittanyherzberg.com Book your $99 SEO Audit with Crystal!Start your Shopify Store!10,000 Jasper words FREE!crystalwaddell.comGet Ocho: the best retirement info for entrepreneurs!Note: If you make a purchase using some of our links, we make a little money. But we only ever share products, people, & offers we trust & use ourselves!Get the Show merch!