Today Brittany (aka B) walks us through rewriting her website and updating her SEO strategy. B shared her two-year process of refining her website.This involved understanding her ideal client, their budget, and prevalent problems. To find more information, she performed voice of customer (VOC) interviews.B noted her increased visibility indicating her SEO expertise.B updated her website messaging. She overhauled her offer suite, Performed keyword research, and Created new SEO strategies for specific pages.B has a step by step process for creating SEO strategies.B outlines each page before writing the first draft. Consider the overall flow and story for each page. B weaves SEO, storytelling, and social proof into her work.B and Crystal shared ways of using social proof on your website:Testimonials and statistics,  organized for easy reference during writing tasks.B & Crystal both stressed the strategic use of customer reviews, testimonials, and statistics Crystal suggested using customer reviews and testimonials in product descriptions to increase relatability and trust (social proof).Crystal also emphasized using customer quotes to enhance customer experience.Brittany shared that 92% of consumers read reviews and testimonials before buying a product.SEO services provided by B and CrystalB updated Crystal about her new services: which all fall under the big umbrella of SEO.Crystal believes that an SEO technical audit should be the first step before implementing any further SEO strategies to ensure a strong foundation.Couples Inc.Couples Inc is where business-owning couples learn to work better, together. The show...Listen on: Apple Podcasts   SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showBe our (podcast) guest! Apply hereB’s SEO Basics Checklistbrittanyherzberg.com / Instagram Book your $99 SEO Audit with Crystal!Start your Shopify Store!10,000 Jasper words FREE!crystalwaddell.comGet Ocho: the best retirement info for entrepreneurs!Disclaimer: If you choose to purchase any of our recommendations using our links, we might get a commission for your sign up! So don't forget to use our links! ???Get the Show merch!