Kristen Lawton is the Chief Brand Mixologist at District Brand Bar. She has come on the show to demonstrate the importance of "know, like, trust" in a marketing strategy and how SEO plays a role in each stage.Connect with Kristen!WebsiteInstagramMarketing Style QuizKristen's High-level definition of SEO: making it easier for people to find you on various platforms (e.g. Google, Instagram, Pinterest, YouTube).1.Know, like, trust marketing strategy broken down into stages:  Know: Focus on three marketing channels to optimize discovery (e.g. website, Instagram, Facebook groups).  Like: Engage with the audience on specific platforms (e.g. Instagram stories/DMs, email, TikTok stitches).  Trust: Convert clients through established mechanics (e.g. launches, masterclasses, call to actions).2. A well-defined client journey is important:Build a good client experience, including referral systems and testimonials. Relationship-oriented approach rather than metric/data-driven.Establishing a client management system before starting SEO.3. Storybrand framework for messaging & goal setting:Utilize Storybrand framework in messaging.Setting yearly goals and breaking them into smaller, manageable tasks. Scheduling siThe Real Wealth PodcastHow to grow, protect, and understand wealth at any income.Listen on: Apple Podcasts   SpotifyCoaches & course creators! Launch & manage your podcast seamlessly w/ Leah Bryant CoVirtual studiosVideo + audio packagesSocial media promptsGuest managementStrategy + coaching to grow your audienceGet all the details you needTell her Crystal & B sent you! If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showBe our (podcast) guest! Apply hereBook your $99 SEO Audit with Crystal!B’s SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch! Get Ocho: the best retirement info for entrepreneurs!Listen to the private podcast, SEO Shorts, for just $10/mo!