Join us for a conversation with business owner and dentist Jasmine Elmore. Jasmine defines SEO: the process of making unfindable content findable. Connect with Jasmine:Soma IGJasmine Personal IG Jasmine is transitioning from a mindset of serving everyone in a healthcare-related field to adopting a more business-oriented approach.We discuss:Importance of social proof in building brand credibility and trust;Powerful impact of storytelling in sales and case studies. Benefits of testimonials, case studies, and positive customer experiences for a brand's reputation.How to recognize the value of specialized skills and charging premium rates:Identify target customers, Stay upfront about the costs involved in solutions, Focus on customer problems, Develop confidence in the solution you offer.Create case studies in addition to asking for reviews.Storytelling is an effective tool for engaging audiences: Important in context of sales pages and case studies.Walk audiences through every stage of a story, making it relatable and engaging.The idea is not to focus on the solution the business provides, but on the problem the potential clients face.How to  generate and use social proof effectively. Use social proof in social media posts, Feature testimonials throughout a website,Incorporate into any form of communication with words (copy).Stay vigilant and attentive towards customer experiences. How to navigate the dilemma for "helper" mentality Change your mindset: by charging adequate rates to clients who can afford it, they can subsidize free or lower-cost services for those who cannot.Ask potential clients specific questions to assess their needs and School of PodcastingYou want to start a podcast, but you’re not sure where to start. You need advice on how...Listen on: Apple Podcasts   SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showBe our (podcast) guest! Apply hereBook your $99 SEO Audit with Crystal!B’s SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch! Get Ocho: the best retirement info for entrepreneurs!Listen to the private podcast, SEO Shorts, for just $10/mo!