Eric Berman founded his digital marketing agency, Brandetize, in 2001 to manage the marketing channels for thought leader Brian Tracy. Twenty years later, they’ve grown to more than $400,000 in monthly revenue with 20% margins and served as a marketing partner to help thought leaders, entrepreneurs, and influencers establish and scale their brand. Eric got into digital marketing in the early days of social networking when he co-founded and built the largest college website on the internet. He went on to consult for venture capitalists and companies at all stages of their growth. That experience became the foundation of Brandetize, giving him the knowledge, skills, and connections he needed to grow a successful agency quickly.In this interview, Eric shares his advice for how to start a digital marketing agency with long-term growth potential, from how he landed his early clients and established smart systems to the ways the digital marketing landscape has changed in his two decades in the industry. ResourcesBrandetize - Learn more about Brandetize on their websiteUpFlip - Buy or sell a business on the UpFlip listingsUpFlip on YouTube - See interviews with other business owners on our YouTube channelUpFlip blog - Find more advice on how to start and grow a businessDigital Marketer - Courses and certifications for professional digital marketersClickUp - Productivity and product management platformAsana - Team communication and project management softwareThe Win Without Pitching Manifesto - 12 steps owners of creative businesses can take to stand out from their competition