Marketing is not a democracy. Do not let the C-suite vote on marketing decisions because they'll overvote and change the story faster than a consumer can absorb, and you'll still be responsible. But how do you negotiate for and retain your decision right? If you want to learn about corporate marketing, how to keep your job, how to do a good job, and how to fail, this episode is for you. Listen to Mike Linton, former CMO of Ancestry, as he discusses rationalizing Best Buy's Geek Squad. Show NotesConnect With: Mike Linton: LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.