21 min listen
The Consumer / Marketplace Scorecard for CMO’s -- Mike Linton // Ancestry
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
The Consumer / Marketplace Scorecard for CMO’s -- Mike Linton // Ancestry
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
17 minutes
Released:
Nov 9, 2023
Format:
Podcast episode
Description
Marketing is the most scrutinized job. The company pays attention to every piece of marketing you do, and sadly, consumers do not. How do you show the company from the consumer perspective that your marketing efforts are working? How do you get everyone on the marketing team to see how their diverse functions contribute to the whole that consumers see? Listen to Mike Linton, Former CMO of Ancestry, discussing the consumer scorecard for CMOs to succeed. Show NotesConnect With: Mike Linton: LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 9, 2023
Format:
Podcast episode
Titles in the series (100)
Zynga's Battle To Defeat Tired Gamer Stereotypes -- Gabrielle Heyman // Zynga by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency