2 min listen
Digital initiatives and understanding how people work with Kaj van de Loo, UserTesting’s Chief Technology Officer
Digital initiatives and understanding how people work with Kaj van de Loo, UserTesting’s Chief Technology Officer
ratings:
Length:
31 minutes
Released:
Oct 31, 2022
Format:
Podcast episode
Description
You have to understand how people work, and why, says Kaj van de Loo, UserTesting’s Chief Technology Officer, on this week’s episode of the Human Insight Podcast.
“What do they actually want to do or need to do to reach their goals, vs. what are they doing as weird workarounds or because they are being told to do,” he said. “Look at the former, and support it. In our case, every product manager, designer, and engineer wants to understand our customers and users and they all want to hear about how our product is being used, what people think of it, and how we can make it better. We lean into that.”
In their conversation with Kaj, co-hosts Andy and Janelle ask him about business workflows and how the pandemic and digital acceleration changed the way we think about processes and workflows.
The also discuss how understanding how people work, and how they leverage tools and technology, as well as customer insights, to launch products successfully.
“What do they actually want to do or need to do to reach their goals, vs. what are they doing as weird workarounds or because they are being told to do,” he said. “Look at the former, and support it. In our case, every product manager, designer, and engineer wants to understand our customers and users and they all want to hear about how our product is being used, what people think of it, and how we can make it better. We lean into that.”
In their conversation with Kaj, co-hosts Andy and Janelle ask him about business workflows and how the pandemic and digital acceleration changed the way we think about processes and workflows.
The also discuss how understanding how people work, and how they leverage tools and technology, as well as customer insights, to launch products successfully.
Released:
Oct 31, 2022
Format:
Podcast episode
Titles in the series (100)
Season Two coming soon: In this season of the Human Insight podcast, Andy MacMillan and Janelle Estes will be talking with some incredible experts and thought leaders who believe in, value, and invest in human insight to get a holistic understanding of their customers. That includes Raina Mehta, head of Product and UX at Kaplan; John Couch, author of The Art of Creative Rebellion, and Dan Storms, Chief Product Officer at CookUnity, and many others. On the show, we’ll shed light on trends; explore how we can learn and get better, and elevate the work of leaders and experts pushing the boundaries of our industry. The Human Insight podcast is an original series from UserTesting. Follow us wherever you get your podcast. Talk with you soon. by Insights Unlocked