39 min listen
Speaking the language of execs: it's not about CX
Speaking the language of execs: it's not about CX
ratings:
Length:
47 minutes
Released:
Apr 19, 2021
Format:
Podcast episode
Description
Are you speaking the language of your executives?
If you’ve been sending them a doc to explain your latest great idea, you’re not.
Because they speak in the language of spreadsheets.
In Episode 12 of the Human Insight #podcast, @Tamara Adlin discusses the importance of understanding your audience, especially when your audience are your executives. In this episode, you'll learn:
Her seminal book, The Essential Persona Lifecycle: Your Guide to Building and Using Personas
Her magic trick to achieving executive alignment
Startups and the Catch 22 of the MVP
If you’ve been sending them a doc to explain your latest great idea, you’re not.
Because they speak in the language of spreadsheets.
In Episode 12 of the Human Insight #podcast, @Tamara Adlin discusses the importance of understanding your audience, especially when your audience are your executives. In this episode, you'll learn:
Her seminal book, The Essential Persona Lifecycle: Your Guide to Building and Using Personas
Her magic trick to achieving executive alignment
Startups and the Catch 22 of the MVP
Released:
Apr 19, 2021
Format:
Podcast episode
Titles in the series (100)
Building a customer-centric culture at Rothy's: Rothy's Product Designer, Gina DeMatteo, joins UserTesting CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes, to discuss taking a proactive approach to understanding and addressing customer needs and building a customer-centric culture. by Insights Unlocked