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    Identifying your best fit customer with April Dunford

    Identifying your best fit customer with April Dunford

    FromInsights Unlocked

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    Identifying your best fit customer with April Dunford

    FromInsights Unlocked

    ratings:
    Length:
    60 minutes
    Released:
    Nov 1, 2021
    Format:
    Podcast episode

    Description

    This week on the Human Insight podcast, we interview April Dunford, a tech executive, board member, CEO and founder of Ambient Strategy, and author of Obv!ously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.
    In her interview with Janelle Estes, UserTesting’s Chief Insights Officer, Dunford discusses: 

    Is positioning just for startups

    How has the pandemic changed the role of positioning 

    How our biases inhibit our positioning efforts

    Who should be involved in positioning

    The importance of customer feedback in developing your positioning

    And how to identify your best fit customers
    Released:
    Nov 1, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    How do you design digital products that people actually want? Get UX tips and insights from experts behind some of the most successful digital transformations and experiences in the world.  Each 25-minute interview is a candid conversation with the thinkers, doers, and builders at the forefront of UX design, accessibility in the user experience, and product management.  Learn everything from how you can turn around a product launch failure, to how AI can make a designer’s life easier, and even how you can make yourself recession-proof.  Insights Unlocked is a curiosity-inspiring, real people, real experiences podcast brought to you by UserTesting (formerly Human Insight Podcast and UXpeditious). Join us as we learn firsthand from notable names in the industry, including Laura Klein, Sarah Doody, Janice Fraser, Jacob Nielsen, Teresa Torres, and C. Todd Lombardo. Guests bring their insights from companies such as IKEA, Best Buy, Figma, T. Rowe Price, Microsoft, Tesco Bank, AAA, and more.  Episode guest hosts include UserTesting CEO Andy MacMillan, UserTesting Chief Product Officer Michelle Engle, UserZoom founder Alfonso De La Nuez, and others. Hosted by Nathan Isaacs, UserTesting's Senior Manager for Content Production and a former award-winning journalist. Listen and subscribe to Insights Unlocked wherever you get podcasts.  Show notes, curated clips and more at usertesting.com/podcast.