39 min listen
Building a customer feedback loop for your startup or small business
Building a customer feedback loop for your startup or small business
ratings:
Length:
18 minutes
Released:
Dec 11, 2023
Format:
Podcast episode
Description
In this Insights Unlocked episode, we talked with Siena Hickey from Sanzo Strategy Group about why startup founders should lean into talking with their customers more, and what the risks are if they don’t. Siena has consulted brands across America, Europe, Asia, and Africa on the nuances of product market fit.
Customer feedback allows you to identify and remedy small problems before they have the chance to become critical issues down the line.
“People hear that word feedback and they often assume that it’s inherently negative,” Siena said. “Customer feedback is the way to decide how your business moves forward, and it does take a different type of vulnerability to open up your hard work to the people that you want to like it the most.”
Customer feedback allows you to identify and remedy small problems before they have the chance to become critical issues down the line.
“People hear that word feedback and they often assume that it’s inherently negative,” Siena said. “Customer feedback is the way to decide how your business moves forward, and it does take a different type of vulnerability to open up your hard work to the people that you want to like it the most.”
Released:
Dec 11, 2023
Format:
Podcast episode
Titles in the series (100)
Building a customer-centric culture at Rothy's: Rothy's Product Designer, Gina DeMatteo, joins UserTesting CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes, to discuss taking a proactive approach to understanding and addressing customer needs and building a customer-centric culture. by Insights Unlocked