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    Generative AI: hype or the future of customer experience?

    Generative AI: hype or the future of customer experience?

    FromInsights Unlocked

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    Generative AI: hype or the future of customer experience?

    FromInsights Unlocked

    ratings:
    Length:
    28 minutes
    Released:
    Sep 11, 2023
    Format:
    Podcast episode

    Description

    In this episode, UserTesting’s CMO Michelle Huff talks with Liz Miller from Constellation Research about generative AI, unraveling misconceptions surrounding it, and exploring its profound impact on marketing and customer experience. Among the items they discussed, included:

    Misconceptions about generative AI

    Generative AI and storytelling

    Generative AI's role in customer experience

    Ethical considerations for brands when using generative AI

    Role of AI in design and content creation process

    How brands can ensure using AI fits with overall brand identity and values
    Released:
    Sep 11, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    How do you design digital products that people actually want? Get UX tips and insights from experts behind some of the most successful digital transformations and experiences in the world.  Each 25-minute interview is a candid conversation with the thinkers, doers, and builders at the forefront of UX design, accessibility in the user experience, and product management.  Learn everything from how you can turn around a product launch failure, to how AI can make a designer’s life easier, and even how you can make yourself recession-proof.  Insights Unlocked is a curiosity-inspiring, real people, real experiences podcast brought to you by UserTesting (formerly Human Insight Podcast and UXpeditious). Join us as we learn firsthand from notable names in the industry, including Laura Klein, Sarah Doody, Janice Fraser, Jacob Nielsen, Teresa Torres, and C. Todd Lombardo. Guests bring their insights from companies such as IKEA, Best Buy, Figma, T. Rowe Price, Microsoft, Tesco Bank, AAA, and more.  Episode guest hosts include UserTesting CEO Andy MacMillan, UserTesting Chief Product Officer Michelle Engle, UserZoom founder Alfonso De La Nuez, and others. Hosted by Nathan Isaacs, UserTesting's Senior Manager for Content Production and a former award-winning journalist. Listen and subscribe to Insights Unlocked wherever you get podcasts.  Show notes, curated clips and more at usertesting.com/podcast.