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    Mastering market research on a budget

    Mastering market research on a budget

    FromInsights Unlocked

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    Mastering market research on a budget

    FromInsights Unlocked

    ratings:
    Length:
    23 minutes
    Released:
    Aug 28, 2023
    Format:
    Podcast episode

    Description

    In this Insights Unlocked episode, Mike McDowell, a senior solutions consultant at UserTesting, interviews Mireya Arteaga from GoDaddy about actionable research tips any small business, side hustle or even Fortune 100 company can employ. Mireya is a lead CX researcher with GoDaddy with 12 years experience in customer experience, messaging, and optimizing marketing content.
    Released:
    Aug 28, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    How do you design digital products that people actually want? Get UX tips and insights from experts behind some of the most successful digital transformations and experiences in the world.  Each 25-minute interview is a candid conversation with the thinkers, doers, and builders at the forefront of UX design, accessibility in the user experience, and product management.  Learn everything from how you can turn around a product launch failure, to how AI can make a designer’s life easier, and even how you can make yourself recession-proof.  Insights Unlocked is a curiosity-inspiring, real people, real experiences podcast brought to you by UserTesting (formerly Human Insight Podcast and UXpeditious). Join us as we learn firsthand from notable names in the industry, including Laura Klein, Sarah Doody, Janice Fraser, Jacob Nielsen, Teresa Torres, and C. Todd Lombardo. Guests bring their insights from companies such as IKEA, Best Buy, Figma, T. Rowe Price, Microsoft, Tesco Bank, AAA, and more.  Episode guest hosts include UserTesting CEO Andy MacMillan, UserTesting Chief Product Officer Michelle Engle, UserZoom founder Alfonso De La Nuez, and others. Hosted by Nathan Isaacs, UserTesting's Senior Manager for Content Production and a former award-winning journalist. Listen and subscribe to Insights Unlocked wherever you get podcasts.  Show notes, curated clips and more at usertesting.com/podcast.