39 min listen
From friction to fortune: the art of gaining executive buy-in for experience research
From friction to fortune: the art of gaining executive buy-in for experience research
ratings:
Length:
24 minutes
Released:
Oct 9, 2023
Format:
Podcast episode
Description
Teams often tell us they have trouble connecting the dots between business value and experience research.
Whether you’re a marketer, UX practitioner, or project manager, you should be working to match what you do with measurable business results.
In this week’s Insights Unlocked, UserTesting’s Chief Operating Officer Josh Maltz talks with UpTop's Craig Nishizaki about getting executive buy-in for experience research.
Whether you’re a marketer, UX practitioner, or project manager, you should be working to match what you do with measurable business results.
In this week’s Insights Unlocked, UserTesting’s Chief Operating Officer Josh Maltz talks with UpTop's Craig Nishizaki about getting executive buy-in for experience research.
Released:
Oct 9, 2023
Format:
Podcast episode
Titles in the series (100)
Building a customer-centric culture at Rothy's: Rothy's Product Designer, Gina DeMatteo, joins UserTesting CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes, to discuss taking a proactive approach to understanding and addressing customer needs and building a customer-centric culture. by Insights Unlocked