39 min listen
Episode 263: How Analytics Will Help You Acknowledge the True Value of Marketing with Mark Stouse
Episode 263: How Analytics Will Help You Acknowledge the True Value of Marketing with Mark Stouse
ratings:
Length:
39 minutes
Released:
Dec 27, 2022
Format:
Podcast episode
Description
The difference between good and bad marketing can be seen in sales results, right? Yes and no.
Though marketing is important to all companies, most business leaders see marketing as a support for sales and don't appreciate the value it drives.
Mark Stouse, Chairman and Chief Executive Officer of Proof Analytics, is on a mission to change that game through data analytics.
So how can data analytics help marketing teams drive revenue optimization and growth?
Mark joins us to answer that question and discuss marketing innovation, revenue optimization, and how marketing can lead the way to deliver measurable business results.
Though marketing is important to all companies, most business leaders see marketing as a support for sales and don't appreciate the value it drives.
Mark Stouse, Chairman and Chief Executive Officer of Proof Analytics, is on a mission to change that game through data analytics.
So how can data analytics help marketing teams drive revenue optimization and growth?
Mark joins us to answer that question and discuss marketing innovation, revenue optimization, and how marketing can lead the way to deliver measurable business results.
Released:
Dec 27, 2022
Format:
Podcast episode
Titles in the series (100)
Alex Rosemblat on The Importance of Having a Well-Trained Sales Team: Imagine a wall. If you have an untrained sales team, and you say, “Go, go, go,” they will inevitably keep running into the wall and bouncing off. After running into the wall enough times, you have to step back and ask how to get over it. There might be a lot of ways: you might be able to bring a ladder, make a human ladder, fly over, or use a pogo stick. It’s an analogy, but for Datadog’s VP of Marketing, Alex Rosemblat, this is what training is: teaching people how to get over the walls that they run into with buyers. Find a breakdown of this episode here. by The B2B Revenue Executive Experience