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    UX Research - Less Order Taking, More Strategic Advising

    UX Research - Less Order Taking, More Strategic Advising

    FromInsights Unlocked

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    UX Research - Less Order Taking, More Strategic Advising

    FromInsights Unlocked

    ratings:
    Length:
    10 minutes
    Released:
    Feb 12, 2024
    Format:
    Podcast episode

    Description

    In this bonus episode, we look back to our conversation in Episode 87 with Ari Zelmanow and UserTesting’s Michelle Huff. Ari is a former police detective turned UX researcher and now leads User Experience Research at Twilio. 
    In this clip, Ari explains why he thinks we need to reinvent UX researchers role within organizations to be less of a service provider and more of a consultant providing strategic advice.  
    Enjoy the episode.
    Released:
    Feb 12, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    How do you design digital products that people actually want? Get UX tips and insights from experts behind some of the most successful digital transformations and experiences in the world.  Each 25-minute interview is a candid conversation with the thinkers, doers, and builders at the forefront of UX design, accessibility in the user experience, and product management.  Learn everything from how you can turn around a product launch failure, to how AI can make a designer’s life easier, and even how you can make yourself recession-proof.  Insights Unlocked is a curiosity-inspiring, real people, real experiences podcast brought to you by UserTesting (formerly Human Insight Podcast and UXpeditious). Join us as we learn firsthand from notable names in the industry, including Laura Klein, Sarah Doody, Janice Fraser, Jacob Nielsen, Teresa Torres, and C. Todd Lombardo. Guests bring their insights from companies such as IKEA, Best Buy, Figma, T. Rowe Price, Microsoft, Tesco Bank, AAA, and more.  Episode guest hosts include UserTesting CEO Andy MacMillan, UserTesting Chief Product Officer Michelle Engle, UserZoom founder Alfonso De La Nuez, and others. Hosted by Nathan Isaacs, UserTesting's Senior Manager for Content Production and a former award-winning journalist. Listen and subscribe to Insights Unlocked wherever you get podcasts.  Show notes, curated clips and more at usertesting.com/podcast.