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Uplevel your digital marketing with creative and prototype testing

Uplevel your digital marketing with creative and prototype testing

FromInsights Unlocked


Uplevel your digital marketing with creative and prototype testing

FromInsights Unlocked

ratings:
Length:
25 minutes
Released:
Oct 2, 2023
Format:
Podcast episode

Description

In this week’s Insights Unlocked, UserTesting’s Paige Musto talks with Kristy, a senior manager for digital intelligence and optimization at F5. Their conversation was recorded at UserTesting’s The Human Insight Summit (THiS) in Seattle last month. They touch on various topics related to digital marketing, including creative and prototype testing, using qualitative insights to better understand the why behind web analytics, and more.
Released:
Oct 2, 2023
Format:
Podcast episode

Titles in the series (100)

How do you design digital products that people actually want? Get UX tips and insights from experts behind some of the most successful digital transformations and experiences in the world.  Each 25-minute interview is a candid conversation with the thinkers, doers, and builders at the forefront of UX design, accessibility in the user experience, and product management.  Learn everything from how you can turn around a product launch failure, to how AI can make a designer’s life easier, and even how you can make yourself recession-proof.  Insights Unlocked is a curiosity-inspiring, real people, real experiences podcast brought to you by UserTesting (formerly Human Insight Podcast and UXpeditious). Join us as we learn firsthand from notable names in the industry, including Laura Klein, Sarah Doody, Janice Fraser, Jacob Nielsen, Teresa Torres, and C. Todd Lombardo. Guests bring their insights from companies such as IKEA, Best Buy, Figma, T. Rowe Price, Microsoft, Tesco Bank, AAA, and more.  Episode guest hosts include UserTesting CEO Andy MacMillan, UserTesting Chief Product Officer Michelle Engle, UserZoom founder Alfonso De La Nuez, and others. Hosted by Nathan Isaacs, UserTesting's Senior Manager for Content Production and a former award-winning journalist. Listen and subscribe to Insights Unlocked wherever you get podcasts.  Show notes, curated clips and more at usertesting.com/podcast.