Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

What is (and isn't) customer centricity?

What is (and isn't) customer centricity?

FromInsights Unlocked


What is (and isn't) customer centricity?

FromInsights Unlocked

ratings:
Length:
45 minutes
Released:
Dec 20, 2021
Format:
Podcast episode

Description

This week on the Human Insight Podcast, we interview Brent Leary, CRM industry observer, author and speaker. 
Leary is co-founder and Managing Partner of CRM Essentials LLC, an Atlanta based CRM/CX advisory firm covering tools and strategies for improving business relationships. He writes regularly for CRM Magazine and ZDNet, and is a founding member of Newseek's Expert Forum. He hosts the weekly One on One conversation series for Small Business Trends, the A Few Good Minutes livestream series, co-hosts The CRM Playaz show, and is a regular on the Gillmor Gang show on TechCrunch.
In his conversation with Janelle Estes, UserTesting's Chief Insights Officer, Leary discusses: 
Can a company actually be customer centric? Or are they just data centric about their customers?
The tension between tracking our customers and transparency of what that information is being used for?
Building stronger customer relationships
How technology is making things easier to do, except it doesn’t seem to be getting any easier to find, catch and keep good customers. Why?
Released:
Dec 20, 2021
Format:
Podcast episode

Titles in the series (100)

How do you design digital products that people actually want? Get UX tips and insights from experts behind some of the most successful digital transformations and experiences in the world.  Each 25-minute interview is a candid conversation with the thinkers, doers, and builders at the forefront of UX design, accessibility in the user experience, and product management.  Learn everything from how you can turn around a product launch failure, to how AI can make a designer’s life easier, and even how you can make yourself recession-proof.  Insights Unlocked is a curiosity-inspiring, real people, real experiences podcast brought to you by UserTesting (formerly Human Insight Podcast and UXpeditious). Join us as we learn firsthand from notable names in the industry, including Laura Klein, Sarah Doody, Janice Fraser, Jacob Nielsen, Teresa Torres, and C. Todd Lombardo. Guests bring their insights from companies such as IKEA, Best Buy, Figma, T. Rowe Price, Microsoft, Tesco Bank, AAA, and more.  Episode guest hosts include UserTesting CEO Andy MacMillan, UserTesting Chief Product Officer Michelle Engle, UserZoom founder Alfonso De La Nuez, and others. Hosted by Nathan Isaacs, UserTesting's Senior Manager for Content Production and a former award-winning journalist. Listen and subscribe to Insights Unlocked wherever you get podcasts.  Show notes, curated clips and more at usertesting.com/podcast.