39 min listen
What is (and isn't) customer centricity?
ratings:
Length:
45 minutes
Released:
Dec 20, 2021
Format:
Podcast episode
Description
This week on the Human Insight Podcast, we interview Brent Leary, CRM industry observer, author and speaker.
Leary is co-founder and Managing Partner of CRM Essentials LLC, an Atlanta based CRM/CX advisory firm covering tools and strategies for improving business relationships. He writes regularly for CRM Magazine and ZDNet, and is a founding member of Newseek's Expert Forum. He hosts the weekly One on One conversation series for Small Business Trends, the A Few Good Minutes livestream series, co-hosts The CRM Playaz show, and is a regular on the Gillmor Gang show on TechCrunch.
In his conversation with Janelle Estes, UserTesting's Chief Insights Officer, Leary discusses:
Can a company actually be customer centric? Or are they just data centric about their customers?
The tension between tracking our customers and transparency of what that information is being used for?
Building stronger customer relationships
How technology is making things easier to do, except it doesn’t seem to be getting any easier to find, catch and keep good customers. Why?
Leary is co-founder and Managing Partner of CRM Essentials LLC, an Atlanta based CRM/CX advisory firm covering tools and strategies for improving business relationships. He writes regularly for CRM Magazine and ZDNet, and is a founding member of Newseek's Expert Forum. He hosts the weekly One on One conversation series for Small Business Trends, the A Few Good Minutes livestream series, co-hosts The CRM Playaz show, and is a regular on the Gillmor Gang show on TechCrunch.
In his conversation with Janelle Estes, UserTesting's Chief Insights Officer, Leary discusses:
Can a company actually be customer centric? Or are they just data centric about their customers?
The tension between tracking our customers and transparency of what that information is being used for?
Building stronger customer relationships
How technology is making things easier to do, except it doesn’t seem to be getting any easier to find, catch and keep good customers. Why?
Released:
Dec 20, 2021
Format:
Podcast episode
Titles in the series (100)
Building a customer-centric culture at Rothy's: Rothy's Product Designer, Gina DeMatteo, joins UserTesting CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes, to discuss taking a proactive approach to understanding and addressing customer needs and building a customer-centric culture. by Insights Unlocked