45 min listen
Creating a process for a successful product launch with Karthik Suresh of Ignition
Creating a process for a successful product launch with Karthik Suresh of Ignition
ratings:
Length:
41 minutes
Released:
Sep 19, 2022
Format:
Podcast episode
Description
This week on the Human Insight Podcast, Karthik Suresh joins Andy and Janelle to discuss just what goes into making a successful product launch.
Suresh is co-founder and CPO/CTO of Ignition, a collaborative hub for product teams to plan, execute, and measure the GTM side of launching a product.
In their conversation, they discuss:
What are some ways to ensure you successfully launch?
Whether that changes based on the business size (small or large), or model (B2B or B2C)
What are the elements of a GTM plan?
What are the key ingredients in building a culture of innovation?
How can digital product leaders best support a culture of innovation?
Suresh is co-founder and CPO/CTO of Ignition, a collaborative hub for product teams to plan, execute, and measure the GTM side of launching a product.
In their conversation, they discuss:
What are some ways to ensure you successfully launch?
Whether that changes based on the business size (small or large), or model (B2B or B2C)
What are the elements of a GTM plan?
What are the key ingredients in building a culture of innovation?
How can digital product leaders best support a culture of innovation?
Released:
Sep 19, 2022
Format:
Podcast episode
Titles in the series (100)
UX in a B2B world with Kate Lawrence from Akamai Technologies: Kate Lawrence, Senior Director, User Experience at Akamai Technologies, joins UserTesting CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes, to discuss user experience in B2B. by Insights Unlocked