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How Will Generative AI Change B2B Marketing?

How Will Generative AI Change B2B Marketing?

FromWhat It Means


How Will Generative AI Change B2B Marketing?

FromWhat It Means

ratings:
Length:
23 minutes
Released:
Sep 21, 2023
Format:
Podcast episode

Description

For all the FOMO that generative AI has inspired among B2B marketers, many aren’t sure where to start with it. Principal Analyst Lisa Gately shares her insights this week on What It Means.
Released:
Sep 21, 2023
Format:
Podcast episode

Titles in the series (95)

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.