29 min listen
The Rise Of Revenue Operations
FromWhat It Means
ratings:
Length:
27 minutes
Released:
Oct 19, 2023
Format:
Podcast episode
Description
Despite economic pressure, B2B sales and marketing leaders are prioritizing investment in revenue operations. In this episode, Vice President and Principal Analyst Laura Cross and Principal Analyst Anthony McPartlin discuss what’s behind the rise of revenue operations in B2B organizations.
Released:
Oct 19, 2023
Format:
Podcast episode
Titles in the series (95)
Why The CIO-CMO Partnership Matters More Than Ever: Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior Research Director Matt Guarini and VP, Principal Analyst Thomas Husson explain why the CIO-CMO relat... by What It Means