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The Rise Of Revenue Operations

The Rise Of Revenue Operations

FromWhat It Means


The Rise Of Revenue Operations

FromWhat It Means

ratings:
Length:
27 minutes
Released:
Oct 19, 2023
Format:
Podcast episode

Description

Despite economic pressure, B2B sales and marketing leaders are prioritizing investment in revenue operations. In this episode, Vice President and Principal Analyst Laura Cross and Principal Analyst Anthony McPartlin discuss what’s behind the rise of revenue operations in B2B organizations.
Released:
Oct 19, 2023
Format:
Podcast episode

Titles in the series (95)

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.