Here’s a controversial idea: Your SKO is not a massive training event. According to Peter Zink, Senior director of revenue enablement at Sprout Social, it’s a time for people to come together, see each other, celebrate and align on a few critical concepts to take into the new year. To build an effective SKO today, Peter argues that you begin with a theme that can be used as a rallying cry, then build an event that pushes your business forward and sustains your trajectory throughout the entire year. Join us as we discuss:Creating a culture of top-down and bottom-up buy-inHow to design the perfect SKO theme to build consistencyThe importance of cross-team collaborationEmpowering managers with coaching tools and resources to ensure sellers keep up to date with takeaways throughout the year.