50 min listen
#73: To Sell a Great Product, Create a Great Sales Experience
#73: To Sell a Great Product, Create a Great Sales Experience
ratings:
Length:
22 minutes
Released:
May 30, 2023
Format:
Podcast episode
Description
When it comes to winning with today’s B2B buyers, our guest on the Winning The Challenger Sale podcast this week has some serious mic-dropping comments:“If it’s not solving a problem, it’s a non-starter.”“If it's a great product, but there's not a great story to tell behind it, there's no point in really even selling it.”“Buyers can tell when you're not as into the product as maybe your competitor is.”Yep, you read that right. You can’t sell something you don’t believe in… at least not very well. And without a strong voice and a great story about the problem your product is solving, you might as well quit before you start.In this episode, Challenger’s very own VP of Product, Gina Slesar, brings a unique perspective to the discussion about who today’s B2B buyer is. As an experienced product leader, Gina explains what B2B buyers are looking for in the products they purchase, which in today’s volatile, uncertain economy, we know that connecting with buyers takes a lot more than a quality product and a decent offer.Listen to the full episode to hear Andee and Gina discuss:The three foundational components required to be successful selling a productManaging perceived risk and uncertainty in your deals to avoid no-decision lossesThe importance of gaining visibility into the sales experience from the buyer’s perspective at every stage of the dealIn case you missed it: Andee and Gina also presented a webinar on the latest Challenger research into B2B buyer behavior and trends, which you can watch on-demand here.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5796367/advertisement
Released:
May 30, 2023
Format:
Podcast episode
Titles in the series (100)
#19 Email Pitfalls to Avoid with Jen Allen and Mike Randazzo: In this episode of Winning the Challenger Sale, hosts Mike Randazzo and Jen Allen discuss engaging prospects via email marketing using both the strategic and human approaches. They investigate ways to improve the email recipient’s experience by arousing their curiosity with findings obtained from your interest in the relevant issue, eventually inspiring a natural response. by Winning the Challenger Sale