S01E01 - Standing Out: How Branding Creates Customer Loyalty

FromThe Walk Around

Start listening View podcast show

S01E01 - Standing Out: How Branding Creates Customer Loyalty

FromThe Walk Around

ratings:

Length:

20 minutes

Released:

Sep 3, 2020

Format:

Podcast episode

Description

In this episode, we spoke to Jake McKenzie President and CEO of Intermark group on how a dealer can differentiate themselves in this competitive market. He explains why a dealer’s brand and how they build brand loyalty is so important. Here is what he had to say!
Like this episode? Check out JM&A Insider for more content like this.

Released:

Sep 3, 2020

Format:

Podcast episode

Titles in the series (77)

A car dealership podcast that brings all things automotive to your listening ears! Learn how to grow your dealership, or grow your automotive career with sales, Finance, Fixed Operations, and Leadership insights.

Skip carousel

EP05 - The Current State of Automotive Retail with Jason Stein by The Walk Around
19 min listen
EP12 - Diversity in the Dealership with Damon Lester of NAMAD by The Walk Around
24 min listen
EP06 - Improving the Buyer Experience in Your Dealership by The Walk Around
26 min listen
EP01 - Standing Out: How Branding Creates Customer Loyalty by The Walk Around
20 min listen
The Walk Around Podcast Intro by The Walk Around
3 min listen
EP09 - Leading Through Disruption by The Walk Around
25 min listen
EP07 - Building Your Life Resume with Jesse Itzler by The Walk Around
21 min listen
EP30 - Adapt Your Digital Marketing for Today’s Consumer by The Walk Around
24 min listen
EP02 - Leadership & Checking Your Ego at the Door by The Walk Around
28 min listen
EP03 - Using Empathy to Understand Your Customer & Boost Sales by The Walk Around
27 min listen
EP04 - Creating the Customer-Centric Dealership by The Walk Around
34 min listen
EP11 - Building Your 2021 Digital Storefront by The Walk Around
25 min listen
EP10 - The Digital Retail Evolution with TJ Prayner by The Walk Around
18 min listen
EP14 - How to Leverage Google Search in Your Dealership with Tony Carroll by The Walk Around
31 min listen
EP08 - Creating a Forward-Thinking Brand in Automotive by The Walk Around
19 min listen
EP17 - Innovating to Meet Consumer Needs with Brent Sergot by The Walk Around
18 min listen
EP13 - The Secret to Growing This Year – Building Your Growth Mindset by The Walk Around
31 min listen
EP19 - Overcoming Turnover in the Dealership by The Walk Around
34 min listen
EP27 - What Digital Retail Really Means for Your Dealership by The Walk Around
38 min listen
EP16 - Removing Friction from the Customer Experience with Brad Title by The Walk Around
26 min listen
EP35 - Meeting Consumer Demand Despite Low Inventory by The Walk Around
25 min listen
EP45 - Leadership Secrets from a Navy Seal by The Walk Around
34 min listen
EP26 - How to Boost Fixed Ops Revenue with Google by The Walk Around
31 min listen
EP15 - Implementing Culture Change in Your Dealership by The Walk Around
24 min listen
EP20 - Exploring F&I Trends: What Happened and What to Expect by The Walk Around
34 min listen
EP34 - Data, Leadership, and Opportunity in Fixed Ops by The Walk Around
29 min listen
EP33 - Our Favorite Moments From the Past Year by The Walk Around
31 min listen
EP38 - Lessons from a Career in Automotive by The Walk Around
24 min listen
EP28 - Talent Development for Better Retention and Recruiting by The Walk Around
26 min listen
EP31 - Why Marketing Affects All Aspects of Your Dealership by The Walk Around
25 min listen

More Episodes from The Walk Around

Skip carousel

EP77 - Year 3 Recap and A Big Announcement by The Walk Around
40 min listen
EP75 - What Does 2024 Hold for Dealer Valuations? by The Walk Around
42 min listen
EP76 - Maximize Digital Ads with a Localized Approach by The Walk Around
42 min listen
EP74 - Designing Your Process Around Your Guests by The Walk Around
50 min listen
EP73 - What Dealers Should Know About Gen Z by The Walk Around
46 min listen
EP72 - An Auto Racing Enthusiast’s Advice on Inclusivity by The Walk Around
42 min listen
EP 70 - Growing Your Dealership in Today’s Environment by The Walk Around
43 min listen
EP69 - Will the Auto Industry Ever Return to Normal? by The Walk Around
40 min listen
EP68 - Training in the Auto Industry: What’s Next? - by The Walk Around
46 min listen
EP67 - An Independent Used Car Dealer’s Market Perspective by The Walk Around
53 min listen
EP66 - Using Emotional Intelligence at Your Dealership by The Walk Around
45 min listen
EP65 - Why Your Dealership Needs Marketing Technology by The Walk Around
44 min listen
EP64 - The Time to Prepare for EVs is Now by The Walk Around
51 min listen
EP63 - How Dealers Can Better Leverage Their Data by The Walk Around
39 min listen
EP62 - Insider Perspective from an Auto Transport Expert by The Walk Around
33 min listen
EP61 - Digital Retail or eCommerce – What Do You Need? by The Walk Around
42 min listen
EP60 - Pursuing Successful Entrepreneurship in Automotive by The Walk Around
63 min listen
EP59 - Lessons Learned as a Female CEO in Automotive Tech by The Walk Around
39 min listen
EP58 - Car Talk with an Automotive Journalist by The Walk Around
38 min listen
EP57 - What Dealers Should Know About Advertising by The Walk Around
34 min listen
EP56 - DTC Brands & Navigating Consumers’ EV Hesitations by The Walk Around
30 min listen
EP55 - EVs, Labor Issues & Dealer Relevancy with Jason Stein by The Walk Around
48 min listen
EP54 - Turn Digital Interactions Into Customer Engagement by The Walk Around
34 min listen
EP53 - How Dealers Can Increase Retention by Putting People First by The Walk Around
44 min listen
EP52 - The Walk Around Podcast Turns Two! by The Walk Around
34 min listen
EP51 - What Should Dealers Focus On To Drive Growth? by The Walk Around
38 min listen
EP50 - KC Crain Talks Family Business Dealings and Automotive News by The Walk Around
37 min listen
EP49 - The Power of Customer Segmentation by The Walk Around
39 min listen
EP48 - What Are Your Customers Really Thinking? by The Walk Around
36 min listen

Related podcast episodes

Skip carousel

#54: The Role of Simplicity in Driving Customer Loyalty - B2B Marketer of the Year - Margaret Molloy by Let's Talk Loyalty
61 min listen
EP37 - Focus on Your People to Win in 2022 by The Walk Around
25 min listen
Importance of Knowing Your Numbers by The Dealer Playbook
28 min listen
Aligning Your Pitch with Customer Perception: How do you transform confusion into clarity? Mark discusses how to tailor your sales pitch to the specific outcomes your customers want. This episode dives into customer-centric messaging and the importance of what the customer perceives... by The Sales Hunter Podcast
7 min listen
EP 134: Minds Matter: The impact of psychology and authenticity on hiring success with Amit Yoran, Chairman and CEO at Tenable. by The Breakthrough Hiring Show: Recruiting and Talent Acquisition Conversations
34 min listen
Strategic Brand Factors That Help Moderate the Impact of Business Cycles on Brand Equity by The JM Buzz
3 min listen
Ep. 25 Jon Miller (MarTech Entrepreneur): This week, we’re joined by https://www.linkedin.com/in/jonmiller2/ (Prev: Co-Founder/CMO of https://business.adobe.com/products/marketo/adobe-marketo.html, Cofounder/CEO of https://www.demandbase.com/, CMO of Demandbase), who shares his hard-won... by Best Story Wins
39 min listen
Why Leaders Need a Purpose, Not Just a Job Description by The Automotive Leaders Podcast
21 min listen
Mark Kosoglow on Why Sales Reps Shouldn’t Select Their Own Accounts: “The more complex you make the sale, the less success you’re going to have. As Mark Kosoglow, VP of Sales at Outreach.io, puts it, “humans suck at making decisions.” Therefore, the way you sell has to be focused and value-driven. In this episode, Mark shares some of Outreach’s greatest successes and obstacles, as well as why revenue executives shouldn’t allow their reps to select the accounts they prospect into. Find a breakdown of this episode here. by The B2B Revenue Executive Experience
38 min listen
Episode 31 Mike Cunningham Host of the Gill Athletics Track & Field Connections Podcast by Companions of the Compendium
77 min listen
The Decline of the CMO Role by Marketing School - Digital Marketing and Online Marketing Tips
6 min listen
EP32 - How Dealers Can Reduce Friction for Buyers and Sellers by The Walk Around
23 min listen
#B2BTech 4: 5 Tips for Successful Tech Entrepreneurship w/ Janet Schijns by B2B Growth
26 min listen
How to Become a Senior Developer with Shem Magnezi - JSJ 521: Want to know what makes a senior developer? We know a thing or two. In this episode, the Jabberers sit down with Shem Magnezi, a senior developer at Wilco who shares what he’s learned over his seasoned career. They talk about the do’s and don’ts of being a manager, why small and large companies share this ONE feature, and a HUGE mindset reset that will keep you ahead of the game. by JavaScript Jabber
74 min listen
#70: "How Do I Make My Copy Clear, But Not Boring?": The StoryBrand framework is all about clarity. But will using the StoryBrand framework make you sound boring? In today’s episode, J.J. and April tackle this question with the help of Jessie Congleton, StoryBrand Certified Guide and professional... by Marketing Made Simple
30 min listen
Emotional intelligence in sales with Jessica Magoch: Jessica Magoch is the founder at JPM Sales Partners, where she's sharing what she learned recruiting, training and leading a commission-only B2B Startup Sales Team from $0-$100M. In this interview, we talk about emotional intelligence in sales. ... by Outbound Squad
43 min listen
S2 E28: The unbundling of Linkedin: How to hire through communities and hiring for partnership teams with Christopher Samila. by The Breakthrough Hiring Show: Recruiting and Talent Acquisition Conversations
48 min listen
Excellence in Execution with Jarred Young, VP of Sales at Maropost: This week on the Revenue Insights Podcast we are joined by Jarred Young, VP of Sales at Maropost. In this episode, Lee and Jarred discuss what defines top performing sales reps, including how Jarred helps to move his reps from good to great, why it’s important to focus on execution, and how partnerships can be an effective channel. Jarred is VP of Sales at Maropost, a global unified commerce platform that connects companies with their customers at every step of their journey. Prior to this, he held positions as VP of Sales at Terminus and Director of Sales at Formstack. by The Revenue Insights Podcast
41 min listen
How 'Houston, We Have a Problem" and Other Classic Clips Can Improve Sales Performance with MovieComm's Scott DiGiammarino: Listen to Hear Which Clips Motivate the Most by Sales Game Changers | Tips from Successful Sales Leaders
32 min listen
The Different Multigeneration Personalities in Insurance with The Hard Market: The admin of the Instagram profile, The Hard Market, gets interviewed on this week’s show. The Hard Market is a safe place for Insurance Professionals where there are memes, laughs, and very real moments that every insurance professional can relate... by The Voices of Risk Management
54 min listen
Beyond Business Books: The Unspoken Realities Of CEO Life With Michael Girdley: Many are drawn to the CEO life, assuming it is a paradise. Although this position is indeed fulfilling career-wise, it comes with a long list of challenges. Eric Anderton chats once again with , this time about the loneliness faced by every CEO. He... by Construction Genius
47 min listen
Run your ops team like a pro with this playbook with James Underhill: Just like everything else, sales is constantly evolving. If we want to continue to grow, we need to know what the hell ops should actually be doing. James Underhill, the Senior Director of Sales Operations and Strategy at M... by Reveal: The Revenue Intelligence Podcast
34 min listen
How BD Professionals Can Help Their Customers Grow Without Needing to Meet Them in Person with ICF Public Sector Leader Mark Lee: Tips for Sales Career Success by Sales Game Changers | Tips from Successful Sales Leaders
34 min listen
#15 Social Selling: Your Secret Weapon in 2022 with Jen Allen and Mike Randazzo: In this episode of Winning the Challenger Sale, hosts Mike Randazzo and Jen Allen discuss social selling in depth. They discussed how important it is to include the human element in the sales and marketing process and deliver value that engages customers and prospects. They investigate factors that influence great sales, such as how easily customers connect with stories, especially ones that highlight challenges they are facing and how you have enabled better outcomes for other customers like them. by Winning the Challenger Sale
39 min listen
Jeremy Miller - Make Your Brand Sticky by Branding Matters
28 min listen
Marketing Made Simple #8: Save Your Customers from Failure: A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what’s at stake if they don’t buy your product. Without clearly showing that failure, your... by Business Made Simple with Donald Miller
5 min listen
#8: Save Your Customers from Failure: A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what’s at stake if they don’t buy your product. Without clearly showing that failure, your... by Marketing Made Simple
22 min listen
Wisdom from a Talented Sales Leader Who Became a Super Successful Senior Executive: In Episode 10 Mike hosts a super successful sales leader and executive, his friend Joe Tarulli. Be encouraged and challenged as Joe shares the keys to his success along with the key inflection points in his career as he progressed from individual... by The Sales Management. Simplified. Podcast with Mike Weinberg
50 min listen
Insecurity About Price and Ineffective Messaging Destroy Sales Performance: Mike pulls no punches wrapping up this mini-series covering the Ugly 8 Common Reasons Sellers Get Relegated to Vendor Status and Commoditized. Buckle up as Mike takes on salespeople who are either insecure about price or too quick to make it about... by The Sales Management. Simplified. Podcast with Mike Weinberg
32 min listen
Jeremy Miner on Selling to Skeptical Buyers by The Digital Agency Growth Podcast
49 min listen

Discover this podcast and so much more

S01E01 - Standing Out: How Branding Creates Customer Loyalty

S01E01 - Standing Out: How Branding Creates Customer Loyalty

Description

Titles in the series (77)

More Episodes from The Walk Around

Related podcast episodes