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Episode 069 - Brian Fitzgibbons on Reaching the Active Affluent

Episode 069 - Brian Fitzgibbons on Reaching the Active Affluent

FromOOH Insider


Episode 069 - Brian Fitzgibbons on Reaching the Active Affluent

FromOOH Insider

ratings:
Length:
40 minutes
Released:
Jul 15, 2021
Format:
Podcast episode

Description

In this episode of OOH Insider, Brian Fitzgibbons, CEO & Co-Founder of VenueX, discusses venue screen locations and how to influence the most people.VenueX provides OOH youth sports venue promotion and advertising solutions to active, affluent families.TakeawaysFind the best and worst locations to put screens in a venue by utilizing AI analytics and other computer technology. This discovers where the most foot traffic is and the number of impressions.VenueX’s screens allow for a hyper-targeted, community-based brand impact. It aggregates a fragmented audience for advertisers.Through limitation, sparks creativity. The pandemic required many people to rethink how they operate. This allowed for VenueX to get creative and really understand the needs, wants and demands of an advertiser.LinksLinkedIn: https://www.linkedin.com/in/brianfitz31Company: http://www.venuexmedia.comSpecial thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.aiWant to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/
Released:
Jul 15, 2021
Format:
Podcast episode

Titles in the series (100)

Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.