19 min listen
19. Building an enterprise ABM program | Capita
FromLet’s talk ABM
ratings:
Length:
31 minutes
Released:
Feb 23, 2021
Format:
Podcast episode
Description
In this episode of Let's Talk ABM Declan chats to Christa Norton, Head of Industry and ABM at Capita, about building an enterprise ABM program and how to win, grow and retain large enterprise accounts.
Here's what they cover:
- How Capita rolled out a One-to-one ABM program
- The concept of promotion and demotion of accounts
- Why Sales alignment is so critical to ABM success
- How to succeed at Account-based Marketing
Here's what they cover:
- How Capita rolled out a One-to-one ABM program
- The concept of promotion and demotion of accounts
- Why Sales alignment is so critical to ABM success
- How to succeed at Account-based Marketing
Released:
Feb 23, 2021
Format:
Podcast episode
Titles in the series (63)
12. No forms, no spam, no cold calls | 6sense by Let’s talk ABM