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    4. Accelerate pipeline with data | Cognism

    4. Accelerate pipeline with data | Cognism

    FromLet’s talk ABM

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    4. Accelerate pipeline with data | Cognism

    FromLet’s talk ABM

    ratings:
    Length:
    19 minutes
    Released:
    Apr 7, 2020
    Format:
    Podcast episode

    Description

    In this episode of Let's Talk ABM Declan chats to Alice de Courcy, Head of Marketing at Cognism. Alice has built a predictable growth marketing model at Cognism that has seen Cognism grow from $2.5m to $7m in ARR in 2019.
    Here's what they cover:
    - How Cognism has built a predictable revenue model
    - The role of Cognism in your ABM tech stack
    - How data is revolutionising ABM
    - How to move a prospect effectively through the funnel
    Released:
    Apr 7, 2020
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.