In this episode of Let's talk ABM, Declan chats to Rachael Tiow, Director of ABM at Auth0, the authentication and authorization platform. A seasoned Sales and Marketing expert with a strong background in building technology brands, Rachael is powering Auth0’s growth with her ABM strategy and close alignment with Sales.
They cover:
- How Auth0 GTM evolved from Inbound to ABM
- Rachael’s greatest learning from 5 years of ABM
- What the hardest part of ABM is and why
- Advice on how to succeed at Account-based Marketing