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Episode 204: After COVID, the C-Suite Joins More Calls: Are You Prepared? w/ Thiago Sá Freire
Episode 204: After COVID, the C-Suite Joins More Calls: Are You Prepared? w/ Thiago Sá Freire
ratings:
Length:
28 minutes
Released:
May 4, 2021
Format:
Podcast episode
Description
You have an important sales call and you’re ready for it. You’ve done your research, you’ve rehearsed objections, you know everything about the product and exactly how it solves your customer’s problems. Then, an unexpected C-level guest joins the call — are you prepared?
These days, C-level executives are much more likely to hop on a sales call than ever before. In this episode, Thiago Sá Freire, Chief Revenue Officer at Chorus.ai, joins me to talk about his research into the phenomenon and what to do to never be caught off-guard by the C-suite.
What we talked about:
Why more C-suite executives are hopping on calls
Why you want to get the C-suite talking
How to prepare your sales teams for this new reality
Now that you can confidently handle any surprise C-suite guests, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.
These days, C-level executives are much more likely to hop on a sales call than ever before. In this episode, Thiago Sá Freire, Chief Revenue Officer at Chorus.ai, joins me to talk about his research into the phenomenon and what to do to never be caught off-guard by the C-suite.
What we talked about:
Why more C-suite executives are hopping on calls
Why you want to get the C-suite talking
How to prepare your sales teams for this new reality
Now that you can confidently handle any surprise C-suite guests, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.
Released:
May 4, 2021
Format:
Podcast episode
Titles in the series (100)
Brian Turner on Why Revenue Should Be Used as a Trailing (Although Critical) Indicator of Business Health: “Revenue should not be your leading indicator.” Come again? That’s the claim made by Brian Turner, General Manager with Slalom. Brian says that while revenue is absolutely a critical indicator of the health of your business, you run into problems when you make it the leading indicator. You solution your rate and structure around a dollar, and you can backend the most important part of the solution—the value you bring to the client. Find a breakdown of this episode here. by The B2B Revenue Executive Experience