In this episode of Let's talk ABM, Declan chats to Florence Broderick. Florence is CMO at CARTO, with responsibility for translating the value of Location Intelligence to enterprise organizations in a wide range of sectors. Prior to joining CARTO, Flo worked at Telefónica's specialist Big Data unit, having previously worked in Connected Car, VoIP tech, and mobile data insights in the UK, Spain, Germany, and Latin America.
Here's what they cover:
- How CARTO's marketing has pivoted over the last 18 months
- What makes Partner Marketing different
- Why nurturing talent is so important
- Advice on how to succeed at Account-based Marketing